Revolutionizing Hair Growth with Sustainable, Plant-Based Solutions.
Highlights
Client
Igloo Media
Budget
$10,000 – $25,000
Technology Stack
Shopify
Industry
Ecom
Location
USA
Client Background:
Plume, founded in 2016, is a pioneer in developing a patented plant-based composition for hair growth, offering a natural alternative to conventional treatments without the side effects. Committed to extensive R&D and sustainable sourcing of 100% natural ingredients, Plume leads the industry in performance, safety, and responsibility, delivering effective beauty solutions that align with eco-conscious values, available globally.
- Natural innovation: Plant-based, effective hair growth solutions free from harmful side effects
- Sustainability focus: Using sustainably sourced, 100% natural ingredients
- Global impact: Leading in performance, safety, and responsibility across beauty markets
Client Challenge:
Plume Science encountered several issues with their Shopify Product Detail Pages (PDPs), which required a comprehensive overhaul:
- Low User Engagement: The existing PDPs were not engaging users effectively.
- Outdated Design: The design was outdated and did not meet modern standards.
- Inspiration Needed: They needed to refresh the design, taking cues from successful models like Kylie Jenner's website.
- Conversion Optimization: The PDPs needed improvements to enhance user experience and drive conversions.
Our Solution:
To tackle the engagement issues, Plume Science implemented a comprehensive revamp of all Shopify PDPs:
- Complete Overhaul: Redesigned all product detail pages to enhance visual appeal and engagement.
- New Templates: Introduced main, skinny, and collection templates for a versatile and modern look.
- Inspirational Design: Drew design inspiration from successful models like Kylie Jenner's website.
- Target Audience Focus: Ensured the new designs resonate well with the target audience for improved user experience.
The Results:
The introduction of new templates led to a significant enhancement in user engagement on Plume Science’s Shopify PDPs:
- Enhanced Engagement: User engagement on the PDPs increased significantly.
- Attractive Design: The glamorous design, inspired by Kylie Jenner's approach, successfully attracted and retained user interest.
- Modern Alignment: The overhaul aligned the PDPs with contemporary design trends.
- Improved Satisfaction: Overall user satisfaction and interaction with the product pages saw marked improvement.
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