Leading Media Voice in Lincolnshire with 800K Monthly Readers
Highlights
Client
Under NDA
Budget
$100,000 - $ 125,000
Technology Stack
AWS, Javascript,
React Native, PHP Laravel, CloudFront CDN
Industry
Media
Location
United Kingdom
Client Background:
The client is a UK-based media and publishing house with a strong presence in Lincolnshire County. Their flagship newspaper reaches 800,000 monthly readers, delivering trusted news and insights to the local community. With a commitment to quality journalism, they continue to be a leading voice in regional media.
- Regional influence: Engaging 800K readers monthly through their newspaper
- Extensive reach: Engaging 800K readers monthly through their newspaper
- Trusted journalism: Providing high-quality news and insights to the community
Client Challenge:
MyLocal Lincolnshire faced multiple challenges that impacted their sales efficiency:
- Community Connection: The client, a UK media giant, struggled to connect the community of a specific county.
- Hyperlocal Platform: They aimed to create a hyperlocal social media network to share local news, events, and services.
- Platform Limitations: Existing social media platforms were too broad, lacking focus and customization.
- Customization Needs: The client needed a platform that would offer a highly tailored experience for local users.
Our Solution:
We implemented a comprehensive strategy to tackle MyLocal Lincolnshire’s challenges:
- Collaboration & Vision: We collaborated closely with the client to understand their vision and goals for the platform.
- Tailored Platform: Our developers and designers built a mobile and web-based platform focused on the specific county.
- Comprehensive Features: The platform included news feeds, recruiting portals, real estate listings, business directories, and more.
- Community Engagement: The platform enabled the community to connect and engage in ways that were previously impossible, fostering a shared digital space.
The Results:
After implementing our solution, MyLocal Lincolnshire experienced remarkable improvements:
- Community Hub: The hyperlocal network became a go-to platform for the community to access news, events, and services, leading to high engagement and user growth.
- Business Impact: The business directory expanded local businesses' reach, while real estate and media listings provided users with the best local deals.
- Revenue & Recognition: The platform's success increased the client's revenue and brand recognition.
- Media Leadership: The client solidified their position as a media leader in the county.
