Redefining Minimalist Travel & Everyday Carry Essentials.
Highlights
Client
Atlantic Access UK
Budget
$10,000 - $ 25,000
Technology Stack
Shopify
Industry
Ecom
Location
United Kingdom
Client Background:
GOMATIC is a leading brand specializing in minimalist and functional products designed for modern travelers and professionals. With a focus on efficiency, durability, and sleek design, GOMATIC offers a range of high-quality travel bags, backpacks, watches, notebooks, and wallets, enhancing everyday carry essentials with innovation and style.
- Minimalist innovation: Crafting sleek and functional travel and lifestyle products
- Versatile solutions: Offering travel bags, backpacks, wallets, watches, and notebooks
- Designed for efficiency: Built for durability, organization, and a clutter-free experience
Client Challenge:
Gomatic, formerly known as Nomatic in the U.S., encountered trademark constraints when expanding to the UK:
- Faced trademark challenge during expansion to the UK.
- Rebranding as Gomatic posed the need to migrate the entire website seamlessly.
- Risked potential business disruptions during the website migration process.
- Ensuring alignment of the website with the new identity while maintaining functionality.
Our Solution:
We devised a meticulous migration strategy to seamlessly transition Gomatic’s website to its rebranded identity:
- Created a mirrored clone of the website to facilitate the migration process.
- Transitioned from one Shopify admin to another for smoother operations.
- Implemented intricate adjustments including content realignment and section manipulation.
- Conducted thorough updates to product data to align with the rebranded image of Gomatic.
The Results:
After a meticulous migration, Gomatic successfully launched its revamped website in the UK market:
- Seamless integration of essential tools like Google Analytics and search console.
- Empowered Gomatic to thrive in its new market environment.
- Ensured a seamless rebranding experience for Gomatic.
- Triumphantly positioned Gomatic for success in the UK market.
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