Fresenius Kabi India
Fresenius Kabi India
Empowering Sales Performance
A Tech-driven Solution For Enhanced Visibility and Growth
About Company
- Part of Fresenius Group with more than 190,000 employees worldwide.
- Combined revenue of 22.3 Billion Euro
- Established Indian division of a leading German pharmaceutical giant.
- Expertise in medical equipment manufacturing and pharmaceuticals.
Challenge
Addressing Key Sales Performance Hurdles
- Limited visibility into the sales team’s product knowledge and engagement.
- Difficulty tracking post-interaction conversion rates with doctors.
- Lack of a systematic approach to monitor staff training and performance.
Solution
A Bespoke Dual Approach: Web Platform & Mobile App
- Web platform: Cloud storage for study materials, testing modules with leaderboards, and reporting dashboards.
- Mobile app: Facilitate access to training materials and take tests on the go.
Features:
- Cloud-based study materials: Easy access and updates for the sales team.
- Regular tests and leaderboards: Drive engagement and knowledge retention.
- Conversion reporting: Track sales effectiveness after doctor interactions.
- RX reporting: Monitor prescription rates for individual products.
- Staff readiness assessment: Gauge the team’s preparedness before interacting with doctors.
Technology Stack
The right Tech to move forward
- Front-end: React Native (mobile app development)
- Back-end: PHP CodeIgniter (web platform development)
- JavaScript: Programming language for both app and platform
- AWS: Cloud infrastructure for platform and data storage
- CloudFront CDN: Content delivery network for faster app performance
Impact & Result
Measurable Impact on Sales Performance
- Significant increase in conversion rates due to a better-equipped sales team.
- Substantial rise in training ratio leading to a more knowledgeable workforce.
- Enhanced interaction and engagement within the sales team.
