Transforming Digital Media Communication Across MEA.
Highlights
Client
Digicomm AE
Budget
$10,000 - $ 25,000
Technology Stack
HTML/CSS, PHP Code Igniter
Industry
Ecom
Location
Dubai
Client Background:
Digital Communication LLC (DigiComm) is a Dubai-based technology leader specializing in customized digital media solutions across the Middle East & Africa. By leveraging strategic partnerships and cutting-edge technologies, DigiComm empowers businesses to communicate effectively with their target audiences through innovative and world-class digital solutions.
- Regional leader: Providing advanced digital media solutions across the Middle East & Africa
- Strategic partnerships: Collaborating with top technology providers for superior solutions
- Enhanced communication: Helping businesses connect with audiences through innovative tech
Client Challenge:
Duty-free stores struggled with insufficient customer engagement, despite offering diverse products:
- Difficulty capturing customer attention and interest despite product variety.
- Lack of active interaction leading to missed sales opportunities.
- Need to enhance in-store engagement to encourage exploration and purchases.
- Requirement for a solution to boost customer interaction and sales.
Our Solution:
We developed a custom product recommender to enhance customer engagement in duty-free stores:
- Implemented an innovative tool prompting customers to participate in a brief quiz.
- Quiz questions enabled understanding of customer preferences.
- Leveraged customer data to suggest suitable perfumes.
- Created a personalized and engaging shopping experience
The Results:
The product recommender transformed the dynamics of the duty-free store:
- Interactive quiz on tablets increased customer engagement.
- Enhanced shopping experience led to a substantial upswing in sales.
- Positive transformation in store dynamics observed.
- Successful outcome achieved for the duty-free store.
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